Latest Entries

Should I Post This?

This article, which I actually found so informative, should be asked to oneself every time posting something on a social media site.  As the PR Manager for a student organization on campus, I have seen such a fluctuation between differences in “likes”, RTs, and other conversation regarding a given post.  I think that the most … Continue reading

Case Study 2: Oh, Lola!

Marc Jacobs has been a renowned designer for decades, designing for his own lines, Marc Jacobs Collection and Marc by Marc Jacobs, as well as Louis Vuitton. He is known for being outlandish and eccentric, and has done outlandish things such as get Spongebob Squarepants Tattoos and dated porn stars.  His fragrance advertisements are very … Continue reading

Lanvin x H&M

While studying abroad in Paris this summer, my professor (the AMAZING Gretchin Harnick from Parsons : The New School of Design) showed us this video, which displays how well a company can promote via video.  Youtube isn’t  a traditional or commonly-used social media platform, since it’s not extremely user-friendly or convenient, but I believe that … Continue reading